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The Evolution of Multifamily Amenities

The Evolution of Multifamily Amenities

Greystar survey reveals top resident-preferred amenities in BTR Housing

Matt H & Aid Sopjani
February 04, 2025

The Evolution of Multifamily Amenities: Insights for Build-for-Rent Projects

The multifamily housing landscape is constantly evolving, with resident preferences shaping the amenities that developers and property managers prioritize. A recent survey by Greystar has shed light on the most desired amenities in traditional apartment complexes, offering valuable insights that can be applied to the growing BTR sector.

Top Amenities: What Residents Really Want

The survey reveals that certain amenities consistently rank high on residents' wish lists:

In-Unit Washers and Dryers: An overwhelming 92% of respondents consider this a must-have. For BTR projects, this amenity should be considered standard, as it aligns with the single-family home experience many renters seek.
High-Speed Internet: With 88% of residents deeming this essential, BTR developers should prioritize robust connectivity throughout their communities.
Dedicated Parking: 85% of residents value assigned parking spaces. In BTR communities, this could translate to private garages or driveways, enhancing the single-family living experience.

While private amenities are crucial, community spaces also play a significant role:

Fitness Centers: 71% of residents desire on-site workout facilities. BTR projects could consider incorporating both community gyms and space for in-home exercise equipment.
Swimming Pools: With 62% of residents valuing this amenity, BTR communities might benefit from shared pool areas that foster a neighborhood atmosphere.
Package Lockers: As e-commerce continues to grow, 54% of residents appreciate secure package storage. BTR developers could explore innovative solutions that blend with the single-family home aesthetic.

Emerging Trends: Adapting to New Lifestyles

The survey highlights several emerging trends that BTR developers should consider:

Work-from-Home Spaces: With remote work on the rise, dedicated home office areas or flexible spaces within units are becoming increasingly important.
Outdoor Living: Residents value private outdoor spaces, suggesting that BTR projects should prioritize patios, balconies, or small yards.
Smart Home Technology: As technology integration becomes more prevalent, BTR developers might consider incorporating smart home features to appeal to tech-savvy renters.

Implications for BTR Developers

While the survey focuses on traditional multifamily properties, its findings offer valuable insights for the BFR market:

Blend of Privacy and Community: BTR projects should strike a balance between private, in-home amenities and shared community spaces that foster neighborhood connections.
Emphasis on Space and Flexibility: With renters seeking more space, BTR developers should consider flexible floor plans that accommodate various lifestyles, including work-from-home setups.
Focus on Outdoor Living: Private outdoor spaces should be a key feature in BTR designs, aligning with the single-family home experience.
Technology Integration: Smart home features and high-speed internet connectivity should be seamlessly incorporated into BTR units and communities.
Convenience is Key: Amenities like in-unit laundry, package management solutions, and dedicated parking spaces are essential for attracting and retaining residents in the competitive rental market.

By adapting these insights to the unique context of build-for-rent communities, developers can create attractive, functional spaces that meet the evolving needs of today's renters. As the BTR sector continues to grow, staying attuned to resident preferences will be crucial for success in this dynamic market.

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